Spider man Brand New Day
Brand New Day” is a comic book storyline in The Amazing Spider-Man, published by Marvel Comics beginning in 2008. It chronicles the start of Spider-Man’s adventures in the aftermath of the status quo-altering “One More Day” storyline, and continues afterwards into “Spider-Man: Big Time”.
Although the banner only runs across the front covers of #546–564 and the Spider-Man: Swing Shift (Director’s Cut) one-shot (itself a reprint, with new material, of the Free Comic Book Day 2007: Spider-Man one-shot), “Brand New Day” is also used to refer to the entire 102-issue run of stories featured in The Amazing Spider-Man #546–647 and accompanying tie-in series, one-shots, and annuals.
During this time, Marvel made The Amazing Spider-Man the company’s sole Spider-Man title, upping its frequency of publication to three issues monthly and cancelling the other then-current Spider-Man titles The Sensational Spider-Man and Friendly Neighborhood Spider-Man, and inaugurated the series with a sequence of “back to basics” story arcs.
This marks the first time since December 1976 (when Peter Parker, The Spectacular Spider-Man #1 was published) that only one regularly published title featured Spider-Man in its title.
Plot
The new status quo
Spider-Man’s marriage to Mary Jane Watson has been wiped out following the events of “One More Day,” which has altered his own past. Spider-Man’s secret identity has also been forgotten by everyone, including people who knew his identity before his public unmasking.
Harry Osborn is back in existence after several years of living in Europe. Aunt May is still around and helps out at a shelter for the homeless. Peter still uses his first mechanical webshooters. Although “some people” vaguely recall that Spider-Man unmasked himself during the events of Civil War, they do not remember whose face was under the mask, and even if this is brought to their attention, they soon cease to worry about it.
Brand new day
Due to the Superhuman Registration Act’s implementation, Spider-Man has not been seen in 100 days. Peter Parker has been looking for an affordable apartment while residing at Aunt May’s house. Peter decides to visit the Daily Bugle out of concern and is shocked to learn of the publication’s severe financial difficulties. Unfortunately, the stress takes a toll on J. Jonah Jameson, who suffers a heart attack.
Robbie Robertson asks Peter to do whatever he can to get Spider-Man pictures that he thinks would increase circulation because of the Bugle’s financial problems. This gets Peter back to web-slinging. When celebrity businessman Dexter Bennett arrives to inform Robbie that he has acquired all of Jameson’s Bugle shares and is now in charge of operations, Robbie is finally on top of things.
Peter is concerned that Harry may have reverted to his goblin-glider ways after meeting the supervillain Menace, but Harry’s girlfriend Lily Hollister offers an explanation.
Mary Jane Watson, Bobby Carr and Jackpot
It is established that Mary Jane and Peter were in a long-term relationship, but things ended badly, and their relationship is now frosty at best. As far as Peter (or anyone else) remembers, he and Mary Jane did not get married, but cohabited as a couple since the day of the aborted wedding. It is unclear whether Mary Jane has an awareness of her previous marriage to Peter, and their deal with Mephisto.
Spider-Man asks MJ, “Do I know you?” in one conversation, to which MJ replies, “We’ve met.” in a different life.” Because she is concealing her identity in accordance with the wishes of her current boyfriend, the film star Bobby Carr, Spider-Man is unaware that MJ is the one he is speaking to.
However, based on their conversation in “One Moment in Time,” neither MJ nor Peter appear to remember the deal. Spider-Man speculates that Mary Jane Watson may be the new registered superhero Jackpot. Jackpot herself informs Spider-Man that her real name is Sara Ehret; however, when Spider-Man meets Jackpot, she denies knowing her true identity. Later, Mary Jane is seen coming up to Sara at the airport for an autograph.
Cast
Credit – https://en.wikipedia.org/wiki/Spider-Man:_Brand_New_Day#Cast
New supporting cast
[edit]
Carlie Cooper – A very close lifelong friend of Lily Hollister, Carlie works as a forensics expert in the crime scene unit. New to her job, she shows interest in the more “exotic” cases, but has to start at the bottom. Her father is Ray Cooper, a deceased cop who was well respected by his peers. While preparing a body found in the river for the Medical Examiner, she finds a spider-tracer in its mouth, which initiates the police warrant for the “Spider-Tracer Killer” (believed by most to be Spider-Man).
She is kidnapped by Dr. Rabin, an insane professor intent on using human sacrifices to appease an ancient Mayan god. He drags a bound and gagged Carlie out into a blizzard and attempts to murder her and offer her to the god, but she is saved when Spider-Man arrives and defeats Rabin.
Dexter Bennett – The new owner of the Daily Bugle, which he renames the DB. He has a personal vendetta against both Spider-Man and Peter Parker, which leads Peter and Robbie Robertson to leave the paper.
Lily Hollister – Harry Osborn’s girlfriend. Her father, Bill Hollister, is running for Mayor of New York, chiefly at her insistence. As the supervillain Menace, she is the most recent Goblin to become an enemy of Spider-Man, with a particular interest in the Mayoral elections.[5]
Vin Gonzales – He works for the NYPD, and hates Spider-Man, thinking that the webhead is up to no good. However, his friend Al O’Neil, who also works for the NYPD, disagrees. Peter moves into Vin’s apartment and becomes his roommate .[6] When Peter resigns from the DB, he doesn’t want Vin to know, because he fears Vin would think he was rooming with a flake. When he does find out he is furious that Peter lied to him; however, they have since reconciled.[7]
Other characters
[edit]
Ryan Maxwell – A construction worker who is knocked off a platform by Menace while changing the sign on the exterior of the Daily Bugle building. Spider-Man arrives to catch Ryan, but Ryan’s neck is injured in the process. Ryan later approaches the lawyer Matt Dowd, asking if he can sue Spider-Man for knocking him off a building. Dowd tells him that because his identity is unknown, they can file a “John Doe” complaint and serve him by publication; if he doesn’t respond, they get a default judgment against him.[volume & issue needed]
Bruno Karnelli – The overweight son of a Karnelli and a Manfredi, who credits his parents’ marriage with bringing the two crime families together, although he is offended that he has not been invited to their big meeting. He makes a deal with Mister Negative, who promises to make Bruno head of both families.
After Sean Boyle accidentally plants a spider-tracer on him, Spider-Man follows him (hoping it will lead him back to Boyle) as he is pulled into a blue van and kidnapped. Bruno is tied to a table by Mister Negative and his Inner Demons as they extract a large amount of blood from him, until they are interrupted by Spider-Man, who lets them escape to save Bruno.
Spider-Man believes that the only way Bruno would become leader of the crime families is if all other candidates for the job are killed, which makes Bruno realize that this has been Mister Negative’s plan all along. Bruno then tells Spider-Man where to find them.[volume & issue needed]
New villains
[edit]
Sean Boyle – This crook insulted Spider-Man by wearing a mask resembling his while committing crimes; he came to be known as the “Spider-Mugger”. Boyle steals several wallets, including Peter Parker’s and, accidentally, one of his Spider-Man webshooters. He attempts to sell the device to his fence, Dooley, at the Blind Spot (a waterfront bar for crooks), but Dooley considers the webshooter useless and returns it.
When Boyle puts it on only to discover what it actually is, he accidentally shoots a spider-tracer onto the back of Bruno Karnelli, who is also at the bar. Boyle hides this from Dooley and starts using the webshooter to restrain his victims, until he realises that he must have stolen it from the real Spider-Man and one of the wallets he’s given to Dooley contains his ID.
He returns to the Blind Spot and asks for it to be returned, attacking Dooley with webbing, but Dooley turns it around on him and starts strangling Boyle with it. Later on, as Dooley drives off, Spider-Man finds Boyle’s lifeless body with the webshooter and tracer still on him. Gonzales and O’Neil witness Spider-Man doing this and assume he has murdered Boyle.[volume & issue needed]
Overdrive – Introduced in Free Comic Book Day‘s Swing Shift, this villain can “pimp out any ride“, using nanites to control and reshape any vehicle he manages to steal. Claiming to be Spider-Man’s biggest fan, he often remolds cars into replicas of his old Spider-Mobile.
Mister Negative – Martin Li, caring owner of a homeless shelter, has a dark secret: he can switch to a “negative mode”, becoming a crime boss.[8]
Freak – After ingesting drugs and the Lizard‘s stem-cell research specimens, an addict morphs into a mammal-like being. Unlike the Lizard, Freak has his own mind when transformed and is obsessed with getting high. When nearly killed, Freak enters a metamorphosis state inside a cocoon and hatches in a significantly mutated form; he now cannot be defeated the same way as before.[9]
Paper Doll – A teenaged girl who is obsessed with actor Bobby Carr. She dresses like a goth, and has blue skin and the power to become paper thin and blend into backgrounds. She targets people who slander Bobby Carr and compresses them into her paper thin condition, thus killing them.[10]
Our perspective
Alright, let’s talk about Spider-Man: Brand New Day, swinging into theaters July 31, 2026. I haven’t seen it—nobody has—but I’m diving in with a super long, super sarcastic take because why not? This is Tom Holland’s next go as Peter Parker, directed by Destin Daniel Cretton, who made Shang-Chi kick butt. Buckle up, it’s gonna be a wild, web-slinging ride, or maybe just a funny flop. Here’s my totally speculative, laugh-out-loud review.
The title, Brand New Day, sounds like a self-help book, but it’s actually based on a Spider-Man comic arc that fans either love or hate like it’s pineapple on pizza. In the comics, Peter made a deal with Mephisto—Marvel’s devil wannabe—to save Aunt May by erasing his marriage to MJ. Yeah, it’s as bonkers as it sounds, like trading your PS5 for a Nokia. The Brand New Day arc was the aftermath: Peter’s single, broke, and fighting weird villains like Mr. Negative, who’s basically a grumpy yin-yang symbol.
The MCU’s version, post-No Way Home, has Peter as a lonely college kid whose friends forgot he exists, thanks to Doctor Strange’s memory-wipe spell. Poor guy’s probably eating instant noodles while dodging rent collectors. The plot’s about Peter trying to quit being Spider-Man for a normal life, but some new bad guy drags him back into the spandex. Classic Spidey, can’t even get a nap without a villain chucking a taxi at him.
Will they bring in the comic’s Mephisto drama? I hope not—nobody needs Satan smirking in a Spider-Man flick. Maybe they’ll keep it simple, with Peter juggling school, a job, and a villain who doesn’t need a multiverse to be scary. Holland’s gonna be quipping like there’s no tomorrow, probably joking about his empty wallet while dodging explosions. I’m betting on a scene where he tries to flirt with a barista and accidentally web-shoots her latte.
The cast is stacked. Holland’s Peter is the best kind of mess, like if a puppy caused an alien invasion. Zendaya’s back as MJ, but word on the street says her role might be tiny, which is a crime—she’s too cool to just stand in the background. Jacob Batalon’s Ned and Jon Favreau’s Happy Hogan are in too, hopefully bringing the laughs. I can see Happy trying to be Peter’s dad while burning toast.
The big mystery is Sadie Sink, that Stranger Things star. Is she a villain like Menace, who drinks Goblin juice and goes feral? Or maybe Carlie Cooper, a comic love interest? Some fans think she’s Black Cat or even an X-Men character. I’m rooting for her to be a random New Yorker who’s secretly a shapeshifter, just to mess with everyone. Oh, and J.K. Simmons is J. Jonah Jameson again, probably yelling about Spider-Man on his knockoff Fox News channel. That guy’s mustache deserves its own movie.
Villains are the big question. Mr. Negative’s the frontrunner, a crime boss with creepy powers who can corrupt people with a touch. He’s like if your shady landlord had a lightsaber. Fans want Stephen Oyoung from the Spider-Man PS4 game to play him, and I’m here for it—give us some slick sword fights in Times Square. Menace could show up too, especially if Sadie Sink’s playing her.
She’s a Goblin-powered psycho who’d give Peter a headache. Other comic weirdos like Screwball, who’s basically a TikTok star with a vendetta, might pop up, but I hope they skip her—she’d probably livestream Spidey’s misery with hashtags. My secret fear is they’ll make Peter’s real enemy something boring like taxes or a broken coffee maker. Actually, that’d be hilarious—a whole montage of Peter vs. adulting.
Cretton’s directing, and the guy’s a Spider-Man nerd. His kid’s first word was supposedly Spider-Man, which is adorable and means he’s got stakes in this. After Shang-Chi’s awesome fight scenes, I’m pumped for some web-swinging action, maybe Peter learning kung fu or dodging energy blasts in a subway. The script’s by the No Way Home writers, so expect sharp jokes and enough heart to make you cry over Peter’s sad bachelor life. They better not overload it with too many villains or random cameos—looking at you, MCU.
The vibe’s supposed to be back-to-basics Spider-Man: no Stark tech, just Peter, his janky suit, and New York’s chaos. After No Way Home’s multiverse party, a street-level story sounds nice, like chilling with a pizza after a cosmic bender. But this is Marvel, so don’t be surprised if Daredevil swings by or Shang-Chi teaches Peter a roundhouse kick. I’m hoping for a sad scene where Peter tries to reconnect with MJ and Ned, only to realize they’re happier without him. Cue the tears and a moody pop song.
Now, the comics were a mess for some fans. People lost it over Peter and MJ’s marriage getting Thanos-snapped, and Brand New Day’s new characters didn’t always land. The MCU’s dodging some of that—no marriage to erase, just a high school romance—but fans on X are already sweating about Mephisto or MJ getting replaced by some new girl. I think Marvel’s smarter than that. They’ll grab the comic’s good bits—like Peter’s struggle and cool villains—and leave the devil stuff for the fanfic writers. Just don’t kill Aunt May again, or I’m starting a riot.
What’s got me excited? Holland’s gonna be comedy gold, throwing one-liners while his life falls apart. Cretton’s action could make web-swinging feel like a rollercoaster. Simmons as JJJ is gonna be a riot, maybe going viral for yelling about Spidey’s “menace.” And Sadie Sink, whoever she’s playing, is gonna crush it. What’s got me worried? They might cram in too many bad guys, making it a cluttered mess. MJ better not be a glorified cameo. And if Mephisto shows up monologuing, I’m out. Also, fans might lose their minds if it leans too hard into the comic’s baggage—X will be a warzone.
So, what’s the deal with Brand New Day? It could be the Spider-Man movie we’ve been begging for: funny, heartfelt, with Peter being the lovable loser we root for. Or it could trip over too many villains or comic nerd rage. I’m betting on the former, like Peter hoping his web-shooter doesn’t break mid-fight. It’s got the cast, the director, and the setup to be a banger, as long as they keep it simple and let Spidey be Spidey. Grab your snacks, dodge the Mephisto stans online, and let’s see if this swings or splats. I’m giving it a hopeful 8/10, but if there’s a devil deal, I’m knocking it to a 6.